These are seven tips that will help you get your company found.

7 Tips To Help Your Organization Get Found

For non-profits, online exposure is a huge benefit.

Whatever the mission or purpose of a company’s SEO campaign, it can bring you more organic traffic.

Google Ads grants and supporters are available for traffic generation.

Being discovered organically is a reliable and trusted way to raise visibility and support your non-profit’s missions.

Non-profits often operate on very small budgets. It is important that they are very judicious with their resources.

I was honored to work with many different missions and focuses, such as those related to education, healthcare, performance, orphanages, and adoption.

I have found that there are helpful tips inside each non-profit, regardless of where you focus.

From solid funding to grassroots organizations, there’s a lot to be gained by focusing on seven SEO tips to help your organization get found.

1. Set SEO goals

It is possible for non-profits to be very careless. I have personally seen this. The truth is that there are limited resources and funds.

Therefore, it is crucial to set realistic and concrete goals for what SEO can do for an organisation. It’s often a waste to try and achieve multiple goals at once.

Many non-profit organizations target different stakeholders, and each has its own goals.

A national non-profit organization that is focused on a specific disease would be one example.

Their audience included everyone from every walk of life to those suffering from health conditions, or just beginning to look for information.

The goals were also to reach donors, advocates and other participants in the events.

Everybody had some level of awareness, engagement, and goals.

There are many conversion funnels and steps that can be used to reach the organization and get involved online, so it is important to set goals and determine success.

2. Make sure to include all stakeholder segments and make funnels

We can draw paths to provide content and guidance based upon the data I have collected on different stakeholders.

Some non-profits can be chaotic. That’s not on purpose as it can be hard to work on all the content needed and to scale the website over time.

Survey your audience. Discover what your audience likes and needs.

We will use your feedback to help us tailor our content to suit the cause.

Some people may need to get a credit card quickly.

Some people prefer long-form content.

Events and ways to get connected might interest more people.

Give them the freedom to decide their own paths and journeys.

My current team is part of an important non profit that supports many worthwhile charities and encourages entrepreneurship.

Our laser-focused attention is on certain investments and topics to make sure we are reaching the right people.

3. Build Solid Infrastructure

You could have used the number 2 because it was linked to building the stakeholder and funnel sections.

If you’re struggling with number two above, it could be because your site isn’t easy to manage.

The technical SEO needs of non-profits are the same as those for profit.

For all goals and funnels, a solid UX is crucial.

We can’t lose people along the way or waste any precious impressions and clicks. Sites should convince visitors and convert them.

We all have a story to tell and we need to tell it with conviction.

I found this approach to be very beneficial for my non-profit.

While the tax levy wasn’t an independent charity, it did provide grants to mental healthcare providers. There were many technical details that it could share.

The grantmaking process was extremely precise. It can be confusing to understand and follow this process.

This organization invests time and effort in SEO awareness, Q&A.

Other than that, communication was key to demonstrating how public money is used and the benefits it has for communities.

These funnels make rich content and channel models very effective.

4. Take care when you read content

There are many open questions that non-profits may have about their content.

There are a lot of really important things to say – both about the organization’s story and the voice it has in the cause.

Passionate bloggers can create amazing content by sharing their story and creating great content.

Some organizations put off writing when events and fundraising take up most of their time.

Content success doesn’t really matter. However, content can be difficult to create and requires more attention.

You may also find it weaker and need to be more consistent and disciplined.

There must be an area that can fuel your funnel, and points out relevant content to organic search.

Great leaders are able to tell the story well and provide valuable information.

This program helps troubled teens. It is available to parents without other options.

The school accepts troubled teenagers from all over the U.S. and has a high staff to student ratio. They also provide skilled and loving care.

They can share their expertise, knowledge and research on the site.

Students and potential parents will find a moving and inspiring story to follow.

They make a great team and support a good cause.

5. Leverage Partners For Links

SEO must not only be technical, but also the content. Non-profits should leverage other aspects.

These backlinks make up a large part of the Internet.

This means that we need to ensure advocates, partners, and associates support this cause by linking back at the non-profit website.

Through natural links tied to relationships, I’m not talking about spammy or unnatural links.

Make sure that all organizations and partners are linked to the right links in order for the best possible user experience. Search engines should also be informed about your association.

Consider all possibilities to increase your network and extend beyond.

For links to similar organizations, it is worth doing research. They can then be used for outreach and development of more partners.

SEO backlinks have been a boon for a number of nonprofit organizations, including a prominent performing arts centre.

Many resident non-profits and charities also have a home at the venue, where they perform live concerts.

Other links can be established to the center including between corporate sponsors and artists or ticketing websites.

Leveraging all of the specific partners and relationships, the performing arts center fully leverages the value of the links and “votes” from those other sites to benefit their own.

6. Social media can be used intelligently

SEO and social media have been very hot topics. I’m not here to foster that debate in this article.

But I do believe that there is an association between SEO performance, social media activity and better SEO.

I will not debate.

If you can accept some correlation, it is worth considering including social media in your search strategy.

Look at the type of content you’d like to rank high and then find back links.

This is the foundation of your social strategy.

Connect to your social media accounts to encourage others.

A national association for intercollegiate athletics was an organization with which I have the privilege to work.

They use the content to maximise their return.

You create content once and then publish it on the site. Then you promote it via Google Ads or Facebook.

Organic search is what they ultimately desire. It is clear to them that the better their information and data, including research and information about recruiting, performs organically, with more engagement and references. That’s what it is.

7. Make a blueprint and take it to scale. Repeat the process.

A lot of non-profits were able take over organic search results so they can see actual results. They’ve created a strategy.

It isn’t about trying harder.

It is about specific focus and knowing that there’s ROI or real, measurable impact that can come from organic search.

In so many of those successful cases, there’s planned action and tactics.

That means a regular and consistent effort in technical SEO factors, content, and knowing that SEO includes the word “optimization.”

It isn’t a one-time thing or a quick strategy.

Planning and the right resources are essential. You also need persistence.

You don’t have competitors in the traditional sense, but you do when it comes to gaining impressions and visitors and people talking about the content that you so deservedly want and need.

Take your clothes with you

Both your organization and the cause you support are amazing.

People will appreciate the cause you set.

Don’t short-change it or miss out on your chance to gain visitors who have a range of interests, goals, and reasons they should come to your site.

These SEO tips can be used by nonprofits. Keep your cause moving and make the most of all your efforts.

Further Resources

Featured Image: Drazen Zigic/Shutterstock


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