The 2022 Affiliate Marketing Statistics: Trends, Growth, and Top Categories

Affiliate Marketing Statistics 2022 - Growth, Trends and Top Categories

What is on these pages?

Affiliate Marketing Statistics: Affiliate marketing allows you to make a steady income by promoting other people’s products. It is an excellent opportunity for those who are willing to take risks and make a decent living. Many money-earners have also found great rewards. Affiliate Marketing Statistics can be a valuable resource to learn more about Affiliate Marketing.

These statistics speak louder that any article.

Affiliate marketing has been a popular strategy to generate sales and revenue since its conception in 2000. The internet has made affiliate marketing more popular. Based on statistics and current trends affiliate marketing is expected to remain in demand.

These stats will help you understand the power and potential of affiliate marketing.

Below are some statistics on affiliate marketing.

  • Affiliate programs are used by eighty percent of companies to boost their revenues.
  • Affiliate marketing is currently valued at $12 billion
  • Affiliate programs account for 30% of the company’s revenue.
  • Marketers and advertiser can profit from affiliate programs.
  • Only 3.3% make more than $150k per annum, but 48.36% earn $20k/annum.
  • 15% of companies’ marketing budgets have been allocated to affiliate marketing.
  • Close to 84% use affiliate Marketing for the monetization of their websites.
  • A lot of affiliate marketers only promote 1–10 products.
  • Affiliate marketing is used by 84% of bloggers to increase their readership.
  • 84% percent of publishers use affiliate marketing.
  • More than 80% companies use affiliate marketing to generate leads.
  • Affiliate marketing is a skill that most marketers consider important.
  • 70% of merchants claimed that the income from their affiliates was enough to support their financial goals.
  • Increased content of affiliate marketers by 175%
  • 67.32% Affiliate Marketers Connect with Customers via Social Media
  • 64.48% Affiliate Marketers Blog to Drive Traffic

General affiliate marketing statistics:

  • Through affiliate marketing, digital media generated 15% of the advertising revenue.
  • Affiliate marketing has a global market value of $12B
  • Affiliate marketing is used by 84% and 81%, respectively.
  • Affiliate marketing has become more appealing to many people.
  • The search volume grew by more than 50% in less than one year
  • 83% affiliate marketers use affiliate marketing to increase brand awareness and 79% for customer engagement.
  • For advertisers, affiliate program users can generate sales between 15%-30%
  • Over half of all affiliate traffic is generated via mobile devices
  • 81% use affiliate programs to boost their revenue.
  • 38% of marketing experts agree that affiliate marketing is a way to get customers.
  • Canada’s affiliate marketing accounts for 16% of all eCommerce sales.
  • Over 5 billion clicks were generated by affiliate marketing in 2017, and over 170 sales.
  • Affiliate marketing spending is growing at 27% CAGR
  • Affiliate marketing is a skill that most marketers consider important.
  • Affiliate marketing was the major source of revenue for 65% merchants. Between 2-10% of annual merchant revenue was attributed to affiliate marketing.
  • Ninety percent said affiliate marketing was an important component of their digital marketing strategies.
  • Sixty-five percent of large merchants had used affiliate marketing in the five years prior to their purchase for $5 million.
  • Nine out of ten merchants already have an associate marketing plan.
  • 70% of merchants stated that affiliate income meets their needs.
  • On average, affiliate marketers convert between 1% – 5.5%
  • Publishers were able to increase their revenues by 24880 thanks to content marketing
  • Affiliate marketing using “Pay per Call” has a 10-15% conversion rate.
  • Affiliate marketers can track desktop and mobile sales for up to 80%.
  • Email communication is a common method of communicating with affiliate managers by many marketers.
  • Affiliate products with digital commissions as high as 50%
  • 67.32% Affiliate Marketers Connect with Customers via Social Media
  • Traffic leveraging SEO was used by 69. 22% affiliate marketers.
  • Websites with the correct keywords convert 7x more visitors.
  • For 34.28% of the affiliate marketers, PPC marketing helps drive traffic.
  • 61% of Australian affiliate marketers use the “last-click” attribution model, while 13% use first-click attribution.
  • 30% of website owners felt there weren’t enough relevant affiliate products.
  • 24.46% of affiliate marketers learn about merchant affiliate programs through the merchant’s site.
  • Revenue share is the most used advertising strategy in gaming. The share is 55%. CPA [cost per Action]This company holds 19% market share.

These observations were based on historical figures

More than 80% of businesses have affiliate programs, according to statistics.

Refer to: Mediakix

Affiliate marketing is simple and can only require a modest investment. Both marketers and brands love affiliate marketing. Mediakix reports that nearly 80 percent have an affiliated program. Affiliate marketing has proven to be a major source of revenue for marketers, since it allows them large profit margins without having to invest much.

Surprisingly 94% use multiple affiliate networks.

Refer to: “Affise”.

Affise. Recent trends in affiliate marketing include 94% publishers using multiple marketing networks. Marketers and publishers know the importance of having as many networks and platforms as they can to be successful. It may have worked in the past for some to only subscribe to one network. This is not the best strategy. Rakuten Marketing is a well-known network for affiliates around the world. Recent surveys show that 91% of publishers rely on several programs.

Nearly 25% of affiliate programs are devoted to fashion.

Refer to (AM Navigator).

Bloggers and Influencers should know what sectors are in demand. AM Navigator discovered that 25% percent of affiliate programs work in the fashion industry. Sport and outdoor rank second at 18%. Beauty and healthcare are third with 14%. Electronics, electronics, and travel are also high up in the ranking.

40% of marketers consider affiliate marketing an essential skill.

Bibliography: (BloggingX).

BloggingX found that affiliate marketing is a core skill of 40% of marketers. Affiliate marketing is essential for anyone who wants to make a career out of the internet. It is important to consider digital marketing as well as mobile marketing.

Affiliate marketing is used by nearly 79% to reach existing customers.

Refer Source: Get cake

Marketers who wish to increase online sales and turn more customers into clients can use affiliate marketing. Get Cake shows that 79% use affiliate marketing to establish relationships with their customers. The same source also shows that 83% affiliate marketers use it to increase brand awareness.

Nearly 65% of affiliate marketers consider blog traffic their primary source for traffic.

Awin is the Reference Source

Awin. Awin.65% Of affiliate marketers rely on content marketing to generate traffic. Statisticians show that most affiliate marketers recognize the benefits of blogging and can depend on quality content to generate traffic. The cost of great content can be 60% less than advertising, and it will generate more leads. These content have higher ROIs than any other channels and are now an integral part of affiliate marketing strategies.

The majority of US merchants consider affiliate programs to be the most effective channel for acquiring customers.

Refer to Backlinko

Backlinko provides global statistics about affiliate marketing. According to the results, affiliate marketing is preferred by US merchants as a way to acquire customers. More than two thirds of all affiliate marketers worldwide are based in the United States.

The top consideration for market professionals when choosing a program is product relevance. It’s 18.5%.

See: Social Media Today

Affiliate marketing program reputation is an important factor in a marketer’s decision. Marketers must make sure they choose a lucrative industry before choosing affiliate programs. When selecting affiliate programs, marketing professionals should consider the product relevance (18.5%). Merchant reputation is 10% of the final decision.

Traffic from affiliates is half mobile.

Source: (Call Hyippo).

Hippo statistics can help you find out that 50% of all affiliate traffic comes from mobile devices. This is due to the widespread use of mobile phones. With the advancement of technology, mobile phones can bring more traffic to affiliate sites. This will only continue to increase as people buy more online.

Affiliate marketers can connect with their customers via social media.

Refer to Source: Master blogging

Master Blogging shows over 50% of affiliate marketers use Social Media to communicate with their clients. The ability for affiliate marketers to market products and establish relationships with clients via social media is a major advantage. Social media can be used by marketers to create catchy advertisements and increase leads. Social media is a popular tool for affiliate marketers to connect with their customers.

Top 10 Affiliate Category

Affiliate marketing is one of the most popular and lucrative online businesses. There are many affiliate programs available. It is not easy to decide which one will work best for your business. In this section, we will share the top 10 most profitable and flexible affiliate program for small businesses. Whether you’re just getting started or have been in business for a while, these categories will have something for you!

Affiliate marketing statistics - Top 10 Affiliate Categories

  • AM Navigator Report identifies fashion marketing as being the most successful, at 18.7%
  • Sport and the outdoors account for 14.6%. Next comes beauty and health care with 11.1%. Travel at 8.6%
  • 75.33% of affiliate marketers want to promote more than 300 products.
  • 42.1% like 1–10 products and 23.8% prefer 11-20 products. However, although 14.19% of affiliate marketers would be willing to promote 21-50 items, 42.17% prefer this.
  • 76% believed affiliate marketing was a great way to make sites monetizable.
  • Publishers earn extra income from affiliate advertising, which is about 65%. Because it doesn’t disrupt user experiences, affiliate marketing is very popular among publishers.
  • Only 3% of affiliate marketers make over $150000 per year
  • The annual income of affiliate marketers is less than $20,000 They are half of those under 50. 46.36% are affiliate marketers who earn less than $20,000 annually.
  • Six figures in passive income are earned annually by affiliate marketers who have achieved success.
  • Affiliate marketing makes Pat Flynn, John Chow a lot of money.
  • Media and telecom make up 24%, while tourism and leisure account for 16%.
  • This is the top-requested category for affiliates (41.04%).
  • The next step is accessories and clothing [39.84%]Online services [29.88%], jewelry[29.48%]Accessories[29.48%], hair[29.48%], skin [27.89%], skin care [27.89%]Beauty, Health and Wellness [27.89%]
  • According to Datanyze Report, Amazon Associates has the largest market share at 39.42%

Affiliate Networks Market Share Table

Affiliate Marketing demographics

  • This industry employs 54.23% of male affiliates working in affiliate marketing. Affiliate marketing is only 42.97% for female affiliates.
  • The majority of affiliate marketers are between 35-44 years old. About 31.86% have an age range between 35 and 44.
  • 63.83% are affiliate marketers’ principal traffic sources in America and Europe. Europe makes up 13.39% of traffic, and the U.K. makes up 4.6%.
  • 35.7% of affiliate marketers are single, and 55.32% are married.
  • 5.2% of affiliate marketers work remotely, and 19.21% are based in their offices.
  • Affiliates can only generate 10% as much revenue and account for 90%.
  • Awin Marketplace sees half of its visitors via mobile devices.
  • Affiliate marketers favor direct payment methods at 48.69%
  • 19.16% of affiliate marketers use PayPal for their main payment method. Bitcoin is used 69%.
  • A website’s speed of loading is an important factor in affiliate marketing. Website visitors expect websites to load in less than 2 seconds.
  • Customers will leave your site if it takes longer than 3 seconds.
  • Conversions can increase by up to 7 percent for every second a site is loaded
  • Traffic to travel sites is 20% driven by comparative content, and 21% of that traffic comes from coupons.
  • Affiliate marketers choose their affiliate program at 81.16%. However, 0.4% of affiliate marketers rely on their spouses for the final decision.

Statistics on Affiliate Marketing at the U.K.

  • Affiliate marketing is worth $1.7 billion in the United Kingdom.
  • 2017 saw a 15% increase in U.K. affiliate marketing spends
  • Affiliate marketing ROI in the UK is about 1:5. Each PS1 that is spent will earn themPS15.
  • The U.K. was the country responsible for PS8.9 Billion in sales in 2017.
  • Affiliate marketing can help you make more money by creating price comparison websites.
  • The UK hosts 43% of the world’s markets. This makes the UK the most popular place to play games. At 33%, America comes second. Asia is second with 23% traffic share
  • These statistics and trends make affiliate marketing a promising sector. It has helped make the internet an international sales platform and will continue to expand in the future.

Figures on Affiliate Marketing for Blogging

  • 64.48% Blog by Affiliate Marketers to Generate Traffic
  • 60% affiliate marketers worry about creating quality content to promote products.
  • Increased content marketing for affiliates by 175%
  • Trend Forecasts for Affiliate Marketing

    You might have thought about joining affiliate marketing. Is affiliate marketing the future?
    These numbers show that trends in affiliate marketing are expected to continue. Are you still convinced that affiliate marketing is worthwhile?
    Here’s what you can expect from affiliate advertising in the new year.

    The Future of Affiliate Marketing looks bright

    Both affiliate marketing and general eCommerce are on the rise. It’s not likely that they will slow down anytime soon.
    Shopping online is becoming more popular, and that will mean there are more potential affiliates to sell products. Every year affiliate marketing will become more popular.

    Influencers play a greater role

    Influencers can convince customers to spend money on products, as you can see.
    Their followers trust them and respect them. They will become more visible and used more frequently in affiliate programs.

    Affiliate marketers will be more focused on seasonal sales

    Holiday specials are something that most people know about, such as those at Thanksgiving or Christmas. What about National Cheesecake Day (National Cat Day)?
    Online retailers love to offer deals that are as fun and festive as traditional holiday offers. These are some of the many benefits online retailers enjoy.

    This trend is also evident in affiliate marketing. In affiliate marketing, there is more focus on events and seasonal campaigns.

    By signing up for an affiliate subscription, you can join even more programs

    What’s better than earning a commission from each sale? Instead of earning a commission, how about receiving recurring payments?
    For subscription-based products, there are many affiliate programs. Affiliate publishers will see these programs grow in popularity.

    Cookies from third parties will not be as common

    Affiliate programs used third-party cookies in the past to determine conversion rates. Google Chrome and all other browsers have now removed these cookies.

    Future affiliate programs will have to be able to track the associates of their partners in other ways.


    It is profitable both for solo entrepreneurs and businesses. Affiliate marketing is a fantastic way to earn passive income. It doesn’t hurt if you give affiliate marketing a go. Affiliate marketing can be a fantastic way to earn money.
    You may feel that affiliate marketing is the most suitable option for you. Affiliate programs can be started by reading the How to Start a Website guide.

    Are affiliate marketing strategies a good idea?

    A typical conversion rate for affiliates hovers around 80% 1%.It is best to estimate conversion rates as most affiliate marketers don’t keep them.

    Affiliates make how much?

    The majority of affiliate commissions are in percentage commissions. Average affiliate commission ranges between 5-30%.

    Can affiliate marketing be profitable?

    Affiliate marketing can be very lucrative but it’s also time-consuming, expensive and tedious. Do your homework before you jump into affiliate marketing. Don’t try to place all your eggs in one basket.

    Is affiliate marketing still a viable option in 2022?

    Don’t be discouraged. Affiliate marketing has still merits in 2022. While future forecasts are not certain, it is clear that the affiliate marketing industry will increase significantly in the years ahead to $16 Billion dollars and continue growing in 2022.

    Why is affiliate marketing so hard?

    Affiliate marketing is fraught with competition. Affiliates can promote the exact same products and compete for customers. Affiliates who are familiar with well-known brands and companies may find it hard to become involved. Customers belong to the merchant.

    Shivanjali Pawar

    Shivanjali Pawar

    Shivanjali, a Digital Marketing Specialist is regularly contributing to different industry-specific magazines. Her interests include SMO and technology statistics. Every weekend, you can find her traveling to new locations.


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