Seven Steps to Help Your Bootstrapped Startup Market

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7 Free Steps to Market Your Bootstrapped Startup

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It is essential to solve the problem first and take that solution to market in order to build great businesses. It’s much tougher to do when you’re a bootstrapped startup — a new venture that isn’t taking outside investment. But it’s still doable.

Here’s the seven-step marketing playbook to build your audience, create sales opportunities, and, over time, scale your marketing pipeline — all on a minuscule or non-existent budget.

Similar: Ten Free Marketing Tools Entrepreneurs Can Use

1. A website is a great way to grab the bottom-offunnel.

Prior to placing the top, you must ensure that the bottom is solidified. Anything that’s created can eventually get ruined. Customers can choose to either compete or find an alternative solution.

Your website does not have to be fancy — it can even be a single page — but it must answer these four questions that every buyer asks:

  • Is it possible to earn a living doing what you love?

  • What is the cost of it?

  • This is how it looks.

  • How do I start?

Tell viewers that you are doing “this thing” to help them. Provide your pricing information. Give details about the services and show the product. Then, call the viewer to take action (book demos or free trials).).

2. As many customers as possible talking

Talking to customers on the market can help you grow your bootstrap business. Participate in events and make use of your networks. You can meet new people at these events, which are completely free.

Ask them for their opinions on how they can best solve their problems. You can use the data you gather from these discussions to inform your pricing and product. Talk about your product using their description and terminology.

It is crucial to have a feedback conversation with the channel market match or product-market match. These conversations can also be used to help you create your first pipeline.

Similar Articles: Three ways to increase your marketing budget

3. To increase awareness, social media is a great tool.

People want to be part of your story, and “building in public” is simply sharing your story with the public as it’s happening — what you’re doing and why it’s important, your challenges and successes.

You should choose two to three social networks that are relevant for your target audience. Engage in conversations with others, share your thoughts and comments on posts by others (especially those who have large followings).

Your brand can be used to inform your target audience on the same platforms you use to market your product. This is a time-consuming process, but it will be worth it as you grow your company.

4. Increase website traffic through SEO

A lot of people search online for answers to their problems. Search Engine Optimization (SEO) is a set of methods that will help your website appear in search results. Search engine optimization (SEO) is a technique that optimizes every page for search. However, this stage is primarily about building content.

Take into account the questions of customers. Create one piece of helpful and authoritative content — a blog post, video, podcast, or infographic — to answer each question. Prior to your customer buying, identify the key questions.

You will be able to attract new people to you site, and also give them more resources for social media.

5. Email marketing can help to strengthen your reputation

At this stage in your journey, email marketing can be used to reach potential customers and prospects who might be interested in what you are creating. This is a method to share the content you’ve been creating.

You can use a well-designed, branded email template to communicate educational messages or announcements about company news. Your newsletter can be expanded by inviting your social media followers and website users to subscribe.

Do not send too many emails. Instead, concentrate on creating quality content. One great lesson every month will be more powerful for marketing and sales than just one.

Related: How to safeguard your email marketing reputation

6. You can use your good work for online reviews and PR

Before people make purchasing decisions, they need to know about your company. You can simplify your research and use the information you already have.

Reviews online are an excellent place to begin. G2, Trustpilot or Capterra, depending on industry are good choices. You can start with one or two of these options and ask customers to give feedback.

Then reach out to local and industry-specific news outlets about sharing your story — the one you’ve been “building in public.” Look for reporters and writers who cover your topic. For example, don’t pitch your startup in healthcare to the sports editor.

When writing your pitch, keep their needs in consideration. Your audience will be most interested in which part of the story they are reading. These are the most important aspects. It may take time and relationship-building before you get a bite, but this work is important to influencing customers to work with you.

7. More of the things that work

Don’t be scared to ask for help when you begin to notice traction on one of your channels. Ask for help from employees and founders. To increase your performance, you might consider investing.

But don’t stop working on other projects. It will take several months for all of these to make progress, especially earned media and organic search. It is important and worthwhile.

Related: These are five steps that will help you win in marketing

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