AFFILIAL MATERIAL MARKETING
This is a guide to help you get more referrals
I’ve tried affiliate marketing before but gave up quickly because I found it was too hard. Amazon Affiliates was not an option for me. I tried to sell books.
After my success blogging on Medium, I decided it was a smart idea to add a link to referrals at bottom of all posts. And, woohoo some people signed up — I’m grateful for them too.
Affiliate marketing is what I have done for many years. Good content will drive people to sign up for your members’ list. So, in this article, we’ll look at my method to get a few referred members.
1. Stories by the People: How-tos, Whys, and Other Types of Articles
Many people enjoy writing guides and how-to books. I get it. Being impersonal can make it easy to seem authoritative. But, to be frank, most people don’t care about experts, they much rather prefer reading stories than how-to guides and lists. How many people read the lists below?
I don’t have many referred members, so take these statistics with a grain of salt, but so far in my writing career, 80% of members signed up via a ‘Story from my heart’ compared to 20% who signed via a ‘Why?’ article. I’ve got no idea why but that’s just what I found.
Furthermore, I’m not sure how I exactly did it too. Simply stated, my writing was based on my personal experiences. I didn’t try to be particularly didactic in my writing. These were my failures and reflections. That was how I decided what to do next. These stories drove referrals more effectively and brought me more traffic.
I guess you know what the takeaway point is here, ‘personal stories’ are your go-to article type to have more people engage more deeply with your content.
2. SEO can be a strategic business.
Although I am not the best writer in the world, my writing skills are good enough to attract some readers. Your blog will not succeed if people don’t read what you have written. It is important to have SEO. In other words, just self-publishing without anyone helping you advertise won’t get you anywhere.
Google search accounts for 53% of website traffic.
While this Google-based statistic is applicable to Google search engines, you can apply it to other search engines if statistics are something that interests you. Your article should appear in search engines with the correct keywords and tags.
It is important for me to choose who I publish with. If it is a matter of getting many internal views for income, I’ll publish with a big publisher but if I’m trying to get referrals, then going with a publisher who does well with Google rankings really does matter.
What I’ve learned and can share is that you really need to understand digital marketing.
- Use the correct tags
- It is important to ensure that your articles are SEO-friendly.
- Choose the most reputable publisher for publishing the article.
3. You can quickly create a lot persuasive content
I didn’t get my first referral from my first article. More realistically, it wasn’t until my 50th article. To put this into context, it’s taken me about 27,000 views to even get 5 referred members.
These two points are telling me something. Firstly, it’s really hard to convince people to sign up, and secondly, to get someone to sign up really has to do their personal circumstances which you can’t easily predict.
In a very short amount of time, it is possible to create a lot of persuasive content. Neil Patel’s framework:
- This is a catchy name
- Each section has valuable information. Why is this important? What it can do for you, the data supporting it, your personal stories, as well as actions that readers might take.
- Answer one question then complete the sentence.
Because I’m writing a personal story with this framework, it takes me about an hour to an hour and a half to write a 1500-word article.
My Rule of 3 is also a part of my daily routine. I provide 3 examples and I try to get any article I’ve written published within 3 hours of the first letter being typed, or at least the whole process of writing, formatting, and proofreading within 3 hours.
You have many options to quickly accomplish your goals. The above is what I recommend.
You can do it. I’ve done it but I would need to say that the work is hard for a ridiculously low probability. I haven’t exactly calculated all of the statistics but even let’s say that on average I have 50% internal and external views, then my chances of getting a referral is still low. (5/13500*100% = 0.037%) When I look at this number, it makes me think if it’s actually more luck than skills. Either way, it won’t hurt if you give it a try.