Invoca increases its investment by $184M Martello renews his partnership with Mitel. Microsoft introduces Viva Sales.
InvocaAI-powered conversational intelligence can be provided by, which offers AI powered communication for revenue team members. Has announced an $83 Million Series F equity financing, which is valued at $1.1Billion. Invoca raised $184million. Silver Lake Waterman, the principal investor was responsible for this round. Hollyport Capital as well as Kingfisher Investment Advisors were also involved in new investments. Fenwick & West participated as did Upfront Ventures, an existing investor. Capital and Industry Ventures.
Gregg Johnson, of Invoca, stated that customers look for value-added services when purchasing the correct product or solving urgent service issues.
Invoca uses automation, data and AI to integrate these digital journeys with conversations within the call centre. It allows brands to provide a pleasant experience and increase their revenue. Invoca welcomes both established and new investors to help us continue to innovate in the rapidly expanding field of conversational AI.
Invoca plans to make investments in both organic and acquired development, which will enable it to expand its product range.
Learn more about digital marketing and customer service…
InMoment purchases ReviewTrackers
InMomentA provider of services to enhance experience ReviewTrackers was acquiredOne company that monitors customers’ reviews. ReviewTrackers, a company offering review management software that allows companies to manage customers reviews across multiple websites, is called ReviewTrackers. Comprehensive solutions can give insight into customer feedback to help companies take actions.
“Combining ReviewTrackers’ award-winning customer review management with our award-winning XI Platform will give companies the unique ability to expand beyond surveys to include social ratings and reviews, access a larger share of customer voice, manage online reputation and improve experiences at an unparalleled scale. We are pleased to have Chris Campbell and the ReviewTrackers team join InMoment,” Andrew Joiner, CEO at InMoment, said in a press release.
ReviewTrackers officials say all company employees, including Chris Campbell (founder and CEO), will continue in their existing roles.
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Martello and Mitel Renew and Extend Partnership
Martello Technologies Group Inc.Xerox announced that it has entered into an agreement to develop digital experience monitoring systems in enterprises. Modification to its commercial agreement with Mitel Networks Corporation. Martello supplies its performance analysis software to Mitel’s corporate customers and partners. This partnership was in effect for ten year.
Martello provides Mitel Performance Analytics software for customers, partners, and employees. MPA can be purchased as part of the Mitel Premium Software Assurance deal, which also includes the MiVoice Subscription or MiCloud Flex.
Martin Bitzinger, senior vice president of product management for Mitel stated that the agreement will give more customers full access to MPA’s comprehensive metrics on unified communications networks. MPA gives customers and partners valuable insights into and performance data which enable them to monitor their communications networks.
Quantcast Launches Brand Advertising Solutions
QuantcastThe global company for advertising technology, has today been announced New suite of digital marketing tools launched. The new product suite includes Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns.
“We started with a simple question ‘how can we make brand budgets work harder?’ and since improvement requires measurement, that’s where we started,” Peter Day, chief technology officer of Quantcast, said in a press release. “We found that practitioners relied on poor proxy metrics like viewability and CTR because assessing what they really care about — recall, awareness and consideration — in a timely and precise enough manner to support campaign optimization was simply too hard. Brand Lift Live solves this problem.”
Microsoft Introduces Viva Sales
MicrosoftIt did. Introduced Vivia Sales. The project combines Microsoft 365 and Microsoft Teams in order to build customer relationships with Microsoft 365 technology.
Microsoft’s goal is to offer selling insights from Outlook, Teams and Office applications like Word, Excel, PowerPoint. It also aims to make sure that these data reach CRM systems. Microsoft 365 executives say that it will also contain artificial intelligence and customer engagement information. The data is collected through customer tracking, which automatically collects it.
“The future of selling isn’t a new system to learn,” Judson Althoff, executive vice president and chief commercial officer of Microsoft, wrote in a blog post. “It’s bringing the information sellers need at the right time, with the right context, into the tools they are familiar with so their work experience can be streamlined. Viva Sales was built using Microsoft Viva, which launched last year. It provides an integrated platform that allows employees to have seamless experiences and supports everyone on their way.
New MailCharts SMS with Validity
ValiditySupplier of data quality and email marketing solutions. MailCharts SMS introducedIt enables data-driven SMS campaigns planning in ecommerce marketing departments.
MailCharts originally was designed to be used for email marketing. It can also be used for SMS marketing campaigns.
“SMS is a natural extension to the portfolio of responsibilities of a digital marketer, but it’s a relatively new practice for which many marketers haven’t been formally trained,” Greg Kimball, SVP, global head of email solutions at Validity, said in a press release.
“With MailCharts SMS, marketers are empowered to build integrated SMS campaigns with confidence — elevating their marketing programs to reach entirely new audiences as well as reaching their current audiences in entirely new ways. Our goal is to serve as a quick one-stop shop for marketing teams to access all the data and insight they need to inform omnichannel campaigns in five seconds instead of five hours.”
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Webex Announces Integrations With Eloqua, Salesforce
WebexAn announcement was made by the company providing web-based software. new integrations with Eloqua and Salesforce. It is intended to help marketers integrate webinars into their marketing automation and CRM platforms.
Oracle Eloqua Marketing Automation is paired up with Webex Webinars. Users can:
- Register for Webex through Eloqua forms, landing pages and users
- Sync Eloqua is in direct communication with Webex Webinar participants
- Segment contacts can be based on Webex Webinar Engagment Data
- Now, Webex Webinar lead can be combined with engagement data
In Oracle Cloud Marketplace, soon the Webex app for Eloqua should be available.
Integration with Salesforce CRM and Webex Webinars allow users to:
- Reaction to Leads
- Sales, activity and share leads
- Keep databases clean
- Some webinars can earn revenue
Canto Unveils Media Delivery Cloud
CantoDigital asset management software (DAM) is offered by the company. Media Delivery Cloud. The solution is designed to connect images from Canto library to websites, ecommerce platforms and other content distribution platforms.
“Global brands need to move at break-neck speed to win customers in the e-commerce-first era, and any disruption in the digital asset supply chain can impact customer experience and sales,” Canto CEO Jack McGannon said in a press release. “Media Delivery Cloud helps marketers, creatives and developers reduce friction across teams and deliver personalized marketing at scale.”
Media Delivery Cloud is an online platform which allows brands:
- Canto library lets you automate the publishing of digital assets to websites or e-commerce sites.
- It is possible to view local hosted content located close by you
- For one asset, multiple formats can be used
- Auto-resize and crop images in accordance with the required format
Americas: Merkle B2B Names Roland Deal CEO
Part of Merkle B2B Merkle, dentsu’s customer experience management (CXM) company, has announced Roland Deal is promoted to CEO, Merkle B2B Americas. Deal will be responsible for all operations of the agency in the region. He will also report to Bob Ray who is part of Merkle B2B’s global agency services. This appointment is effective immediately.
Deal worked with Merkle on the West Coast for OgilvyOne. Deal also worked at Saatchi & Saatchi, Grey Worldwide and gyro.
“I am looking forward to working in partnership with the leaders of the Americas’ business across creative, media and research to drive the continued growth and success of Merkle B2B.” Deal said in a press release. “I’m committed to leveraging the breadth of Merkle’s CXM capabilities, the power of the dentsu network and its investment and focus on DEI and sustainability to deliver globally-scaled B2B marketing solutions that produce real business impact for our clients.”
Smartly.io appoints Ryan Jamboretz President Commercial & Partnerships
Smartly.ioA social advertising platform which automates creativity and performance marketing Ryan Jamboretz has been appointed.As the president of partnerships and commercial
Jamboretz joined Smartly.io to become the 2021 chief strategy officer. He is responsible for customer success as well as sales.
Smartly.io announced the appointment of three vice-presidents around the world:
- Josh Wallin, Global Vice President Customer Success
- Brett Wagner, global VP services
- Riikka Pello, Global VP customer implementation
