Global Marketing Automation Market Analysis Report 2022: Trends with Impact of COVID-19 and Forecast up to 2026 – ResearchAndMarkets.com

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Global Marketing Automation Market Analysis Report 2022: Trends with Impact of COVID-19 and Forecast up to 2026 - ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRED)–The The Global Market Automation Market by Type, By Channel, Company Size, Solution, Area, Size and Trends with Impact of COVID-19 Forecast up to 2026The report was added ResearchAndMarkets.com’s offering.

In 2021, the global market for marketing automation was valued at US$5.45 trillion. Market size is estimated to reach US$8.58 Trillion by 2026.

Automate the marketing process with marketing automation software. Market automation software allows marketers and other professionals to automatically send messages to their customers. The main purpose of market automation software is to automate repetitive marketing activities and increase efficiency.

Marketing departments use software to generate leads. You can use this software across many channels, such as email, website, social media, SMS, and web. Marketing staff, as well as the entire company can benefit from market automation.

Marketing automation can bring the company benefits such as reduced staffing and higher revenue. Between 2022-2026, the market for marketing automation is expected to grow 9.49%.

Market Dynamics

Growth drivers: Recent years have seen market growth due to many factors including increased Gmail usage and rising use of cloud computing technology.

Globally, people have altered the ways they perceive information and communicate their opinions. Before purchasing products, they research them and do their homework. These customers are knowledgeable in marketing strategies and traditional sales methods and know how to create new ones. These consumers are now smarter because they rely on technology, such as blogs and search engine results.

The problems are: There may be some issues that could hinder this market’s growth, such as data quality and cyber security concerns. Also, high implementation costs can cause difficulties. The increased adoption of digital technology (cloud, mobile, Internet of Things), as well as artificial Intelligence, has created new challenges in data security and compliance.

Trends. Forecasts predict that the market will grow rapidly over the next few years. There are many new trends, such as the integration of AI and marketing automation software. A shift towards multi-channel marketing and the introduction of chatbots is bringing more emphasis to personalized marketing.

AI can be combined with marketing automation software to help companies better understand and make business decisions. They can also interact with prospective clients which will improve their business performance. AI is a tool that can personalize marketing offers and analyze customer behavior to build mailing lists.

Market segmentation analysis:

The report differentiates between two types of deployments based on type: Cloud and On-premise. The most used deployment method was cloud deployment, accounting for 58% of the total market. Cloud technology will prove more effective in marketing automation because of its flexibility and scale.

According to Channel, this report shows the market segmentation by channel in eight sections: Social Media Marketing and Inbound Marketing. The dominance of channel marketing was achieved by email promotions that are used in many industries and the growing use of smartphones. This market share is 17%. However, reporting and analytics will be the largest segment to increase in popularity over the coming years.

Based on Enterprise size: The report is divided into two segments: small and medium enterprises and large enterprise. Automation in marketing wasn’t widely utilized at the beginning stages of technological spread. Automation was more common in large enterprises. Due to the increasing use of mobile devices and digitalization, a significant amount of SMEs have integrated automation solutions into their existing systems.

The solution for the market’s marketing automation problems is found in this report. This report includes six sections. They include Cross-channel Campaign Management, Real time Interaction Management, and Lead-to revenue Management. The fastest-growing segment will be Content Marketing Platform. The segment will grow by approximately 17% over the period forecasted. This is due to a growing focus on customer service, increased acceptance of technology and rising demand for marketing software that uses analytics.

By Application: Based on their applications, the report shows that the marketing automation market can be divided into eight distinct segments. Many healthcare professionals have adopted automated marketing strategies to reduce time and cost.

Marketing automation in healthcare has the primary advantages of improving customer service, consistent messaging, personalized connections, analytics and an improvement in campaign data and analysis. These benefits are expected to make healthcare one of the fastest growing sectors, with a growth rate of 12.5% over five years.

COVID-19’s Impact Assessment: What Can We Do To Move Forward?

Digital solutions for marketing and sales automation are rapidly growing in popularity. Market automation allows companies to monitor customers and improve their marketing campaigns. They can also use real-time data from the internet to better serve their customers.

Because people shop online more and interact with businesses through digital channels, marketing automation is crucial. Market automation is more essential as consumers increasingly use digital channels to contact companies and shop for products and services.

Pandemics will drive market growth. Market growth will increase due to the growing demand for personalizedization, and integration of AI in marketing automation.

Landscape context

These players use partnerships, collaborations and investment in new products. Venture development is another strategy. They also invest in investments related to growing capabilities. Mergers & Acquisitions, partnership, agreement, research & Development, and mergers & acquisitions are some of their major strategies.

These are the major market participants in global marketing automation

  • IBM Corporation
  • HubSpot, Inc.
  • Microsoft Corporation
  • Adobe Inc.
  • Oracle Corporation
  • Salesforce Inc.
  • SAP
  • Teradata
  • Get involved
  • SAS Institute

Here are some key subjects:

1. Executive Summary

2. Introduction

2. Marketing automation: An overview

2.2 Marketing Automation Segmentation: An Overview

2.2.1 Marketing Automation Segmentation

3. Global Market Analysis

Analyse 3.

Analyse the deployment type

3.3 Channel Analysis

3.4 Enterprise Size Analysis

Analyse of the 3.5 Solution

3.3.6 Analyse of Applications

4. Regional Market Analysis

4.1 North America Marketing Automation Market: An Analysis

Market Analysis in Europe for Marketing Automation 4.2

Market analysis for APAC Marketing Automation

Analysis of the 4.4ROW Market for Marketing Automation

5. Influence of COVID-19

5.1 Impact of COVID-19

5.1.1 Market Impact of COVID-19 on Global Marketing Automation

5.1.2 Post COVID-19 Scenario

6. Market Dynamics

6.1 Growth driver

6.1.1 More Gmail Users Are Using It

6.1.2 Cloud Computing Technology becoming more popular

6.1.3 Growing social media usage

6.1.4 Escalating E-commerce Adoption

6.1.5 Mobile marketing is growing

6.2 Challenges

6.2.1 Quality problems with data

6.2.2 Cybersecurity – The Problem

6.2.3 High-priced Initial Implementation

6.3 Market Trends

6.3.1 Marketing Automation Software Software Integration: Artificial Intelligence Software

6.3.2 Increased Personalized Marketing Focus

6.3.3 Increased Predictive Analytics

5.3.4 Multichannel marketing is an increasing trend

Chatbots 6.3.5

7. Landscape context

7.1% Market Share for Global Marketing Automation Player

US Marketing Automation Market Leaders by Market Share

8. Profiling Corporates

8.2 Overview of Business

8.2 Operating Segments

8.3 Business Strategy

  • SAP
  • Get involved
  • Oracle Corporation
  • Adobe Inc.
  • Microsoft Corporation
  • Salesforce Inc.
  • IBM Corporation
  • SAS Institute
  • HubSpot, Inc.
  • Teradata

For more details on this report, please visit

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